Owner, Sam Vickroy, opened Ain’t Life Cool next to Tops’l Beach & Racquet Resort in Miramar Beach, FL in January 2023.

As a former tennis professional at Tops’l, Vickroy became interested in holistic therapies to reduce inflammation and pain from injuries.

After researching the latest technologies providing therapies to reduce pain and promote healing, he realized Ain’t Life Cool could help people not only suffering from physical injuries but also those seeking alternatives to opioids for pain management.